An Injection of Hope

Sinovac's Mission and Cultural Vision

In the post-COVID era, the pandemic has become a collective memory of mankind.

This project aims to popularize scientific knowledge, to create a spirit for research and science and to form a corporate culture for the chinese biotech enterprise “Sinovac”, engaged in vaccine research and development.

Emotional Connection Through Contemporary Storytelling

However, the showroom is not only about a corporate narrative, but also about a relevant topic of our era, that is closely related to everyone’s life. Therefore, we dare to convey this unusual “times” into a truly emotional journey about our future.

1 The World of Lives
2 Together for a Healthier World
3 Anti COVID-19 Action
4 Insight into Vaccines
5 Vaccine Benefits the World
6 The Tunnel of Vaccine

Honoring the Pandemic Heroes and Community

Faced with a very meaningful focus topic, we are giving a stage to those who have been affected by the pandemic in history, those who have experienced the pandemic together in society and those who have fought for our future: doctors, researchers, volunteers and everyone who helped to create a better “normal”.

Creating Emotional Legacy: Stories Behind the Science

A “people-centered” narrative that is telling the stories of the times behind Sinovac and its vaccine products that people don´t know, but became a legend.

Curating “emotion” was condensed, and at the same time, it was extended as a trigger for subsequent thinking. Hence, the showroom is not only a social proposal that resonates with the era, but also a memory container that resonates with each individual.

Five-Stage Experiential Journey Design

We created a plot through experience in five scenarios, which motivate the audience’s emotions more intuitively and visually.

Five Thematic Zones: From Challenge to Hope

Range from dark to bright atmosphere, we designed 5 scenarios, from 5 different perspectives: The World of Lives, Together for a Healthier World, Anti COVID-19 Action, Insight into Vaccines and Vaccine Benefits the World.

Emotional Journey Through Connected Spaces

The five spaces are connected one after the other forming a narrative journey with “emotion” as the core, resonate with society, creating a dialogue between people and touching the temperature behind the pandemic.