Case Study
All projects
IM WHAT I AM
IM Motors Booth Design
- Brand Strategy
- Content Creation
- Content Strategy
- Exhibition Design
In 2021 the new ev brand of IM Motors was born - jointly founded by SAIC Motor, online retailer Alibaba and Zhangjiang Hi-Tech Group.
IM what I am
Charged with autonomous driving technologies, outstanding connectivity features and high-end materials, the IM car models are designed entirely around the passengers experience:
Intelligence in Motion.
Birdview of concept design.
Front view on the booth, prepared for press days.
Powering Progress: Creating Immersive Experiences in Electric Mobility
IM here to drive the electric revolution For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around the visitor experience.
Visitors strolling in to see the booth of IM Motors.
Sculpting Identity: An Iconic Artificial Landscape
Inspired by the brand’s refined identity we have created an artificial landscape that makes the first appearance iconic with a distinctive design.
Even technical exhibits come to life in this architecture.
Journey Through Rhythm: 500 Steles Unveiling Brand DNA
Made with more than 500 round-shaped steles, evenly distributed on a grid, the architectural landscape invites visitors to go an experience journey and to discover the IM brand DNA.
The design elements used to create the artificial landscape.
Sentient Symphony: Where AI Meets Human Emotion
Mesmerizing interactive art installations along the way translating the AI features of the car and resonate with the visitors emotions: IM is seeing, IM is talking, IM is feeling, IM is moving.
Art Gallery and a Digital-Art Studio enhancing the experience.
IM Intelligence in Motion
Championing the user centric experience, the brand successfully established a unique identity that people can remember, experience and share.
Teamlab, immersive projection space.
Intelligence Manifested: Premium Interactions Across All Dimensions
The outcome: IM Motors presents its product portfolio through premium and interactive engagements. Intelligence in Motion – both on-site and online.
More is yet to come – trade shows and great booth designs.
Design and Art meeting at IM Motors – Intelligence in Motion.
Credits
Concept & Design & Production
VAVESTUDIO
Eventplus communications
Project Manager
Eventplus communications
Project Implementation
Shanghai Art-designing Co.,Ltd
Schematic Design
Shanghai Art-designing Co.,Ltd
Photographer
IM Motors
Videographer
IM Motors
