Case Study
All projects
Resonance
SAMSUNG at Milan design week
- Content Creation
- Digital Interactions
- Exhibition Design
- Immersive Experience
- Storytelling
- UI/UX
SAMSUNG "Resonance"
Come with us to explore the intersections of life and technology. Beyond interface. Beyond screen. Dive into a journey between the physical and the digital world.
Feel the "Resonance" and discover new ways to experience the world around us.
The interactions between people, objects and technology evolve in a constant flow, creating new experiences within the shifting currents of how we think, work, and live. Our mission was to explore these interactions with Samsung's "Resonance" Exhibiton at Milan Design Week 2019 and to reflect Samsung’s design philosophy of "Be bold, Resonate with Soul."
At the entrance iridescent reflections in the windows of the inner courtyard will grab your attention and tease your imagination in anticipation of the exhibition.
Sensory Echoes
The journey begins in an imaginative iridescent maze, peering trough windows in search of reality. As you approach the space, the installation welcomes you with a colourful invitation to discover, to touch, to sense, to feel. Five different interactive experiences resonate and transform in response to your interactions, evoking a flow of emotions that resonate boldly and deeply.
Due to its extensive scope for interaction with analogue exhibits, this exhibition is truly unique.
Beyond Screen, Beyond Interface.
In an age where technology seamlessly intertwines with everyday life, the way we connect, create, and live is constantly evolving. With Samsung’s ‘Resonance’ Exhibition at Milan Design Week 2019, we aimed to explore these intersections and embody Samsung’s design philosophy: "Be bold, Resonate with Soul." Our mission was to step beyond the screens that dominate our lives and reimagine the essence of human interaction with technology—sensory, emotional, and transformative.
Harmonic Fusion
Resonance invites us on a journey where technology responds to human interaction in profound ways. Enter an iridescent maze that beckons curiosity, drawing you in to peer through windows and search for new realities. Your breath, your voice, and your touch unlock a symphony of interactive experiences, bridging the digital and physical worlds. Each element resonates with your presence, transforming and evoking emotions that flow deeply and boldly. This sensory exploration goes beyond the surface, immersing participants in a harmonious interplay between humanity and technology.
Reimagining Human-Digital Connection
At the heart of Resonance are five interactive experiences, each designed to amplify the connection between humans and technology. Visitors are invited to touch, feel, and sense the world in ways that redefine their relationship with digital interfaces. The installation’s colorful and dynamic presentation captivates and inspires, offering a vivid invitation to engage with technology on a soulful level. Resonance reimagines the future of interaction—beyond the screen, beyond the interface—and opens up new ways to experience the world.
Credits
Curated and designed
Client
Samsung Corporate Design Center
Construction
Engineering and Media production
Film and Photography
Light
ItalVideo
Date/Period of time
9th to 14th April 2019
