#generation forward

Digital Ecosystem for a Sustainable Future

stc’s presence at MWC24 is driven by the mission to merge state-of-the-art technology with sustainable futures. The booth is designed as an interactive showcase that explores digital innovations across three key themes: digital lifestyle, the stc tech ecosystem, and sustainability.

Vision of a Digital Future

This setup not only highlights stc's technological advancements but also emphasizes its commitment to a tech-enhanced future, aiming to inspire attendees to imagine their futures intertwined with digital progress.

Sense of community & Joyful Interactions

The concept of the stc booth is crafted around enriching the MWC24 experience by fostering a sense of community and joyful interactions. The design integrates oversized light frames and the use of plants to emphasize sustainability, creating a rounded, inviting space that encourages visitors to visualize themselves as part of the stc community.

Join #generationforward

At the heart of the stc booth is the AI Cube, an interactive centerpiece that connects the exhibition space with the digital artwork displayed on a massive LED wall. Under the theme #generationforward, this innovative feature allows visitors to create a digital persona from a simple selfie, which then becomes part of a larger digital ecosystem displayed across the booth.

Interactive Exploration Zones

Additionally, the setup includes various subsidiaries of stc, each located at individual spots in front of the booth, where visitors have the opportunity to explore the world of stc via a treadmill or an interactive bicycle.

Knowledge Platform & Speaking Stage

A speaker's stage also adds to the dynamic environment, providing a platform for discussions and presentations that highlight stc's initiatives and future directions.

Immersive Pilgrimage Technology

The Makkah 3D Experience offers an immersive journey through the Hajj pilgrimage, enhanced by stc’s extensive network coverage and connectivity solutions, showcasing how stc’s digital innovations can profoundly impact traditional practices and cultural experiences.

Digital Innovation Impact

By integrating these elements, the stc booth at MWC24 offers a comprehensive and engaging view of how digital technologies can enhance our lives and sustain our future, making it a cornerstone for anyone looking to engage with the latest in digital services and sustainable solutions.