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The Era of Transformative Experience
identity
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We’re not the first to tell you: the world is changing. And that change is accelerating. The technologisation of our day-to-day has been super-charged with AI. It almost seems at odds with the times to talk about something as analogue as feelings. Yet it’s anything but.
We’re in the midst of the experience economy. Since the dawn of the century, our hunger for experiences has only kept growing. Today’s consumers are increasingly inclined to invest their time, attention, and money in experiences rather than products or services. What’s new though are the expectations towards those experiences. Beyond mere hedonistic entertainment, we crave transformative journeys that resonate with us on a personal level. We want those experiences to support us in reaching our aspirations. And we want the brands behind those experiences to accompany us on this journey. Authentic, personalised, transformative experiences are the next level of brand communication.
Appreciating this shift, we set out to refine our positioning with a laser focus on the drivers behind these experiences: our emotions. This is not in contradiction with technological developments. Gen Z and Alpha naturally integrate their real-life and online identities and expect seamless, tech-positive experiences to do so, too. Emotions transcend those worlds as we immerse ourselves in virtual realities, live vicariously through our avatars, and lose ourselves in stories told across books, movies, games, exhibitions, experiential destinations, theme parks.
Our new positioning enables us to better consult our clients on how to effectively engage with their audiences. We guide brands and institutions on how to communicate authentically and on equal footing with their customers, to build lasting connections on an emotional level.
Our New Brand House
After a decade of creative collaborations and successful projects across Europe, Asia, and the Middle East, VAVE is expanding its team and service offerings with new studios in China, Singapore, Dubai, and Saudi Arabia. This growth reflects our commitment of embedding our work in culture, enabling us to craft more localized, impactful experiences. Our new brand house unites our global teams behind a sharpened strategy.
Our purpose is clear: Inspire through experience. This purpose drives relevance, impact, and growth for our clients, positioning them to thrive in a rapidly changing world.
Our vision is to shape the future of experience. We combine strategic insights with relentless creativity and pioneering technology. We design multi-dimensional, immersive experiences that not only capture attention but resonate deeply. These experiences push the envelope by building brand recognition, driving desirability, and helping shape cultural narratives.
Our mission in whatever we do: make people feel. We use holistic thinking, cutting edge technology and fearless creativity to design immersive experiences that evoke genuine emotion and connection.
A New Identity for a New Era
The most tangible expression of our rebranding is the new visual identity. It’s born out of our principle of “Engineering Emotion”: A concept blending technological aesthetics with organic elements to create a contemporary aesthetic.
Central to this new identity is our interactive type engine. This tool creates liquid typographic assets for us to use across our communication channels. It allows us to craft dynamic visuals that resonate across scripts, languages and cultural contexts.
Our primary color, electric indigo, is a symbol of our tech-positive attitude. It is the brightest color indigo that can be approximated on a computer screen, embodying the fusion of technology with the sensorial experience.
The new logo encapsulates this duality of organic and technological elements. Inspired by our type engine, it dynamically transforms from a static sans-serif font into a fluid, motion-driven asset, symbolizing our adaptability and the ever-evolving nature of the experiences we create.
Our revamped website further supports this new identity. It is more than just a showcase of our expanded service range and realized projects; it becomes a platform that reflects both our doing and our thinking. It serves as a space to present our work and the thought process behind it, offering deeper insights into our creative vision.
Let’s Make People Feel Together
This rebranding does not just mark a milestone in the journey that is VAVE; it is a transformative experience in itself. We are excited for the possibilities it unlocks. Let us work together in creating experiences that engage, inspire, and stay with people for the long run.
VAVE — Make People Feel
