Let’s Flip!

But, does the world need another car brand?

Lynk & Co. came to the simple conclusion that the answer is “no”. There are so many good cars on this world, but the problem is not the car that isn´t good enough, it´s mobility that isn´t good enough.
They came to the result: let´s not create a better car brand, let´s create a better mobility concept.

The Evolving Consumer Landscape

So what has changed that a new mobility concept is needed?
The customer today has got nothing to do with the costumer of ten years ago or even 100 years ago.

Rethinking Automotive Sustainability

There is a growing trend of sustainability, people care about this planet.
The car industry today is not a sustainable business model, the average car on this planet stands still for 96% of the time.

Redefining Automotive Experience

Developing a better concept of mobility means no longer focusing on the product, but on (mental) agility, independence, flexibility and sustainability. But, how do you design a product presentation without focusing on the product?

Lynk & Co. created an emotional connection to its costumers that goes bejond the utilisation of a product.
It´s a lifestyle concept around the brand.
The stand welcomes visitors with huge LED walls and an oversized logo sculpture in the middle. Watching the LED show over this huge area is an impressive spectacle.
We’ve put the narrative forward, brought the experience to the front and said no to “big car parks” at motor shows!

Interactive Brand Experience

We developed a creative meeting point with a stringent and brand-oriented design language which combines the digital and real world seamlessly. There are interactive experiences are all over the booth, with lots of fun for the visitors. Connecting the brand with the people is our purpose.

Virtual Racing Experience

At a 4-seat VR spot, visitors can experience the thrill of a racing simulation in an urban playground.

Reflective Brand Symbolism

The large ceiling mirror turns perspective on its head, and that’s exactly what Lynk & Co stands for. They are flipping the industry upside down to change mobility.

Interactive Attractions Lineup

What else is there to do?

Explore the exclusive digital collection, see a robot choreography, join a spectacular product presentation or create individual designs – you will not find anything boring here.

Contemporary Entertainment Hub

Each station is its own adventure and offers lots of entertainment. The current zeitgeist can be felt everywhere, because Lynk & Co. is on the pulse of the times.