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Pioneering Tomorrow
The world of connectivity is developing at a rapid pace, and stc group, as an enabler of digital transformation, aims to capture this promise and potential. The stc forward museum is designed not only to inform but also to inspire and empower its visitors, galvanising future creators with the stc group spirit of progress and innovation.
Interactive Evolution
The concept of the interactive exhibition follows a linear storyline rooted in the brand of stc group, which emphasizes the power to advance. Unlike typical static exhibitions, the concept places visitors at the heart of the action, transforming the traditional museum experience into an interactive, engaging journey. This dynamic space captivates and educates through hands-on experiences and immersive storytelling, showcasing key digital technologies and insights.
Personalized Avatar
A unique feature of the exhibition is the personalized avatar. Visitors can create a custom avatar that guides them through the exhibition, and all interactive games and exhibits. This ensures an integrated, personalized experience, keeping visitors engaged and connected.
Spanning 450 square meters, the stc forward museum is divided into five engaging zones, each highlighting a different aspect of the digital landscape:
Forward is Future
As visitors step into the first zone, they are greeted by the Manifesto Wall, setting the stage for the journey ahead. They create personalized avatars that guide them through the exhibition, transforming content into entertaining experiences.
Future is Digital
This zone showcases the cutting-edge technologies driving digital transformation. From 5G to AI, IoT to cloud computing, visitors interact with exhibits that demonstrate the practical applications and benefits of this technology, making the complex simple and accessible.
Digital is stc
stc group is enhancing lives and supporting the Kingdom's Vision 2030 through its comprehensive digital services. Visitors can explore interactive displays on fintech, e-gaming, e-entertainment, e-health, and e- education.
stc is You
This zone emphasizes stc group’s commitment to its employees and the broader community. It highlights the company’s strategic initiatives, sustainability efforts, and talent development programs, demonstrating how the group is nurturing the next generation of innovators.
You are the Future
The final zone features an immersive VR experience, where visitors can dive deeper into evolving technologies and envision the future. This space encapsulates the expo’s mission, leaving visitors inspired and empowered to contribute to the digital future.
Co-Creating Tomorrow
The stc forward museum is not just an exhibition; it’s an invitation to co-create the future. By combining education, interaction, and inspiration, we’ve crafted an experience that resonates with all who attend, showcasing stc groups role as a pioneer in digital innovation and its impact on society. This unique approach, enhanced by the personalized avatar experience, ensures that every visitor leaves with more than just knowledge, but also with a vision for the future they can help create.
Credits
Concept & Design & Design supervision
VAVESTUDIO
Content research & Story telling & Content Design
VAVESTUDIO
Construction Consultant & Supervision
VAVESTUDIO
Media Production & Media engineering
Pico International LLC with Rayqube & mono X (China)
Construction
Pico International LLC
Creative Director
Ben Tritschler
Project Manager
Phil Püschel
Concept Design
Ludmilla Knies
Space Design
Wenqian Luo
Communication Design
Whan Lee
PR Manager
Victoria Cocco
Shichao Yang
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