THE FUTURE OF PERFORMANCE

Legacy in Motion: Where Tradition Propels Tomorrow

An interactive tour guides visitors through today to tomorrow along a trail of tradition and the future allowing each person to experience the “Fascination Sports Cars” first hand.

The dynamic design and architecture shows the “Forward thinking of Porsche” on both a technological and emotional level.

Seven Arrows Forward: A Timeline of Progress

Seven selected Porsche show cars: ranging from the Porsche 550 Spyder to the official release of the 718 Boxster in Germany, were featured at the brand exhibition. Each car is set on a single pedestal shaped in the form of an arrow. A simple, but clear message: “The only direction is forward”.

Illuminating Performance: An Interactive Journey to Tomorrow

Large light rays beaming down from the ceiling evoke feelings of the speed, progress that represents the forward-looking orientation of the Porsche brand.

Visitors experience the Porsche Vision “The Future of Performance” at seven interactive exhibitions. A personalized performance card guides the public through the exhibition.

Personal Porsche: Crafting Tomorrow's Drive Today

Visitor can also, through direct interaction with the brand, learn more about the technologies of tomorrow or configure and identify with his/her own personal Porsche sports car at the „Inspiration Table”.