A Museum of Industrial Design

Yuwell Showroom

Client Yuwell Group

Location Nanjing, China

Year2024

Size1,100 sqm

Industry Museum, Showroom, Visitor Center

Reading Time 2 m

Context

Brand Strategy
Content Strategy
Exhibition Design
Storytelling

Humanizing Medical Equipment for Home Care

Yuwell Medical faced a challenge that extends beyond business: in a world where healthcare demands are rising, there is a widening gap between the high-quality, specialized care provided in hospitals and the often limited support available at home. This disparity can impact patients’ recovery and well-being once they leave the hospital environment. Yuwell, as a global leader in medical equipment, aimed to shift this perspective by addressing a societal issue—how can we transform medical devices from sterile, clinical objects into accessible, emotionally resonant elements of everyday life?

Idea

An Artistic Approach to Healthcare Innovation

To tackle this, Yuwell envisioned an art museum of industrial design, celebrating each medical device as an innovative piece that serves not only as a functional tool but as an enabler of better quality of life. By blending Yuwell’s vision of a seamless transition from clinical settings to home care, the showroom embodies the theme “From Hospital to Home.” It creates a warm, inviting space that counters the usual clinical “coolness” associated with medical equipment, allowing visitors to connect emotionally with technology as an accessible part of daily life.

Solution

Sensory Symphony

A unique exhibition invites visitors into a reimagined world of medical technology, where each room blends clinical precision with the warmth of home. The “+” symbol, central to the design, guides guests through displays of custom materials and dynamic lighting that encourage discovery and interaction. Soundscapes and lighting shifts mirror device functions, creating a sensory experience that deepens the connection to each product. This thoughtful design transforms medical equipment into approachable, integral elements of daily life.

The showroom’s minimalist plant installation adds a calming, organic element, breaking the rigidity of the architectural lines and inviting a subtle connection to nature within the exhibition space.