All projects
SAP Meta Cube Experience
At HANNOVER MESSE 2022, the world’s most important trade show for industrial technology, German software manufacturer SAP comes up with a massive 6m x 6m meta cube installation.
Transforming Manufacturing: The Industry 4.0 Blueprint
The exhibit shows how the entire design-to-operate process can be run in the best possible way helping companies to make the leap into Industry 4.0 and to become a Next-Gen factory.
There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted?
Navigating Global Challenges in Modern Industry
There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted?
Inside the Machine: A Monumental Digital Architecture
Micro becomes Macro – The concept scales computer components, such as ventilation, processors, central processing units, etc., into a large scale installation. Meta Cube is a visual interpretation of a huge data centre with versatile functions.
Interactive Innovation Hub
It offers a Live Factory Tour, connecting live to experts and showcases at SAP in Walldorf, and an Interactive Digital Supply Chain Experience presentation on two touch screens.
Interactive Metabot: A Digital Manufacturing Revolution
The highlight is an interactive robotic hologram installation: the metabot. It showcases supply chain management focused on digital manufacturing 4.0, providing inspiration, insights and innovation.
Digital Transformation in Action
Metabot brings to life, in a very unique way, some of the challenges businesses are facing today and shows you approaches and strategies to consider.
Sustainability Through Data-Driven Insights
For example if you want to run a more sustainable business you need to consider several factors like energy consumption, water usage and waste, but also new materials for your products – collecting data from any point in the process.
Immersive Interactive Experience
On the touchscreen, visitors can navigate through different themes, which are then explained in an impressive and comprehensible way via the moving robot arm and a holographic installation.
Multi-Dimensional Display Technology
The robot is interacting with contents on three layers – a LED floor screen, a LED back screen and a hologram surface, creating a fascinating and immersive presentation.
High-Impact Business Engagement
The metacube experience was successful in reaching an international audience that is significantly involved in investment decisions in their companies.
Industry Leadership Hub
Due to the intelligent and effective user concept, the SAP exhibit established itself at HANNOVER MESSE as a meeting point for major business and innovation leaders.
Credits
Concept & Design
VAVESTUDIO
Lead Agency Overall Booth
MCI
Concept, Design and Media Production
madhat GmbH
Project Implementation
metron eging GmbH
Media Planning
IXPI GmbH
Photographer
J. Nottebrock and Madhat GmbH
Videographer
J. Nottebrock and Madhat GmbH
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