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META CUBE EXPERIENCE

SAP Meta Cube Experience

Client SAP
Location Hanover, Germany
Year2022
Size36 sqm
Industry Fair, Interactive
Reading Time 4 m
Context

SAP Meta Cube Experience

At HANNOVER MESSE 2022, the world’s most important trade show for industrial technology, German software manufacturer SAP comes up with a massive 6m x 6m meta cube installation.

Transforming Manufacturing: The Industry 4.0 Blueprint

The exhibit shows how the entire design-to-operate process can be run in the best possible way helping companies to make the leap into Industry 4.0 and to become a Next-Gen factory.

There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted?

Navigating Global Challenges in Modern Industry

There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted?

Inside the Machine: A Monumental Digital Architecture

Micro becomes Macro – The concept scales computer components, such as ventilation, processors, central processing units, etc., into a large scale installation. Meta Cube is a visual interpretation of a huge data centre with versatile functions.

Interactive Innovation Hub

It offers a Live Factory Tour, connecting live to experts and showcases at SAP in Walldorf, and an Interactive Digital Supply Chain Experience presentation on two touch screens.

Edutainment at its best – Metabot creates fascinating and immersive content on three layers – a LED floor screen, a LED back screen and a hologram surface.

Interactive Metabot: A Digital Manufacturing Revolution

The highlight is an interactive robotic hologram installation: the metabot. It showcases supply chain management focused on digital manufacturing 4.0, providing inspiration, insights and innovation.

Digital Transformation in Action

Metabot brings to life, in a very unique way, some of the challenges businesses are facing today and shows you approaches and strategies to consider.

Metabot shows you how to run a more sustainable business.

Sustainability Through Data-Driven Insights

For example if you want to run a more sustainable business you need to consider several factors like energy consumption, water usage and waste, but also new materials for your products – collecting data from any point in the process.

Immersive Interactive Experience

On the touchscreen, visitors can navigate through different themes, which are then explained in an impressive and comprehensible way via the moving robot arm and a holographic installation.

Use the touchscreen to start a theme and enjoy the metabot show.

Multi-Dimensional Display Technology

The robot is interacting with contents on three layers – a LED floor screen, a LED back screen and a hologram surface, creating a fascinating and immersive presentation.

High-Impact Business Engagement

The metacube experience was successful in reaching an international audience that is significantly involved in investment decisions in their companies.

SAP was able to consult major business and innovation leaders at the stand with an appealing presence.

Industry Leadership Hub

Due to the intelligent and effective user concept, the SAP exhibit established itself at HANNOVER MESSE as a meeting point for major business and innovation leaders.

Credits

Concept & Design

VAVESTUDIO

Lead Agency Overall Booth

MCI

Concept, Design and Media Production

madhat GmbH

Project Implementation

metron eging GmbH

Media Planning

IXPI GmbH

Photographer

J. Nottebrock and Madhat GmbH

Videographer

J. Nottebrock and Madhat GmbH

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