Case Study
All projects
ZERO IMPOSSIBLE, I AM IMMPOSSIBLE
ZEEKR 001 Showroom
- Brand Strategy
- Content Strategy
- Exhibition Design
A New Premium EV Player
On March 31st 2021, a new EV brand /Ningbo Zeekr Intelligent Technology Co., Ltd. announced its establishment.
The former Lynk & Co ZERO was officially renamed as Zeekr 001, which positioned itself in a premium market with an upgraded design concept.
A highclass pop-up showroom presenting the new Ev brand to the crowd.
Future Archaeology: Exploring Tomorrow's Lifestyle
VAVE has created a very unique ‚Future Archaeology‘ style for Zeekr, which is based on an archaeological site we call it Futorology. What the audience enters is not just a roadshow exhibition hall, but a research institution built around the future ‘excavations’; and what they experienced was not just a new car, but a whole „lifestyle“ of the future, interpreted by Zeekr.
VAVE Studio has been chosen to create a new worldview for Zeekr, enabling visitors to explore new trends, technology and the future of EV-lifestyle. Stay Zero. Stay Cool.
From Research to Reality: Shaping Tomorrow Today
In this world, Zeekr is no longer just an electric car brand, but a research institute for „futurology“. The term ‘ Futurology’ refers to the study of future trends.
However, ZEEKR has already surpassed this category and has come into direct contact with the technologies and things of the future, thus starting to actually „produce“ the future.
Futuristic oversized helmets let visitors experience the brand in an audiovisual way.
The Z-Event and the Z-Site
The concept plays with a science fiction scenario where the Z-Showroom has travelled from the future to the present and appeared overnight in the Shanghai Aegean Shopping Park. A research team was then organised to interpret the information from the future and obtain and apply many technologies and information such as the future of mobility within the Z-site.
The immersive media wall allows visitors to experience Zeekr 001 in different contexts and environments.
The Z-Perspective
Zeekr’s products are not just their „fantasy“ of the future, but come right from the future. The Z-site is now unveiled and open for viewing Zeekr „001“, giving the public a chance to get a glimpse of its mysterious nature.
The future of mobility also influences the future of interior design. Chromatic surfaces give the lounge area a surreal, futuristic look.
Redefining Automotive Experiences Through Future Vision
VAVE had chosen to create a new worldview for Zeekr, enabling visitors to capture the deep thoughts on trends, technology and the future of life in comparison of conventional car launch.
Building a Comprehensive Brand Universe
In terms of operations, the concept of Z-site can be extended from „001“ to the entire coorporate identity; the whole worldview is built from the perspective of experience design, radiating a whole set of out-of-thebox branding strategies.
The Z-Site is supervised and operated by a special team of futurologists, inspired by the dress-code of our amazing project team.
The Grand Unveiling: Shanghai Launch
The design has officially met with the public on May 1, as the national touring exhibition . ZEEKR set sail in Shanghai Aegean Shopping Park!
Illuminated tickers present the claim of the Zeekr showroom: Stay Zero, Stay Cool. The future is our history.
Credits
Concept
VAVESTUDIO
Design
VAVESTUDIO
Kastone
Film & Photography
provided by Zeekr
Construction drawing
Brandmax (Guangdong) Marketing Co., Ltd.
Construction
Brandmax (Guangdong) Marketing Co., Ltd.
