Case Study
All projects
Dynamism by Design
Audi at Design Shenzhen
- Digital Interactions
- Immersive Experience
- Storytelling
- UI/UX
Harness the Power of the Aerodynamics
Throughout history, humanity has delved into the intricate workings of the universe, uncovering connections that transcend mere perception. Since the 19th century, scientists have harnessed technology to discover and master aerodynamics, displaying the wonders of driving, whether in the sky or on the earth. In ancient Chinese philosophy, sages espoused the existence of an intangible energy force within the human body known as “Qi.” Mastery of this internal force was believed to grant control over oneself and the surrounding environment. What if this dialogue between human “Qi” and the essence of automobiles could emerge?
Dynamism by Design
At the entrance of Design Shenzhen, soft lights cast a gentle glow upon an automobile booth. A sleek vehicle, adorned with the iconic Audi emblem, awaits within, hinting at realms beyond comprehension. Within Audi's Dynamism by Design booth, the spatial experience converges with profound philosophical insight in the art installation: Harness the Power of the Aerodynamics.
Breathe in the Inspiration Around You
Step into the realm of the installation and immerse yourself in the symbiotic relationship between humanity and machine. As you traverse the space, feel the subtle currents of energy guiding you, propelling you on a voyage of philosophical discovery.
Explore Your Elements
Inspired by the traditional Chinese Five Phases theory and Audi's official color palette, we have assigned a color system to categorize “Qi,” facilitating a more intuitive exploration of your own energetic rhythm.
Let Your Energy Flow Freely
Engage with the installation in a unique horse stance posture, using your palms to connect with it, expressing your innermost sensations with pure authenticity. The installation responds sensitively to your movements, orchestrating a mesmerizing dance of particle airflow onscreen. This poetic display of airflow flows gracefully along the curves of the vehicle, crafting vibrant visual tapestries. As the experience unfolds, the intricate variations in airflow gradually forge a novel connection between them and the car.
Capture Your Dynamism by Design
Harness the Power of the Aerodynamics ingeniously harmonizes the innate rhythm of human “Qi” with the airflow enveloping the automobile, creating an ineffable interactive experience. It transcends mere physical movement, embodying the harmony of spirit and soul. The audience conveys energy in perfect consonance with Audi, uniquely unveiling unparalleled dynamism and beauty.
Immersive Digital Keepsake
When the experience ends, the audience can obtain the recent experience animation through the WeChat mini-program. Harness the Power of the Aerodynamics transcends temporal and spatial boundaries, it becomes an eternal masterpiece, awakening each individual's curiosity and imagination regarding the dialogue between humanity and technology. Immerse yourself freely, feel the perfect interweaving of technology and art, and discover the astonishing resonance between yourself and Audi.
Credits
Concept, Design & Production
VAVESTUDIO
Art Director
Haijie Hu
Technical Consulting
Yaowen Fu
