Case Study
All projects
Imagine Happiness
The Forestias
- Content Creation
- Digital Interactions
- Exhibition Design
- Immersive Experience
- UI/UX
Pioneering Green Living: Where Urban Innovation Meets Natural Harmony
MQDC’s ‘The Forestias’ – Thailand’s largest property development project located in Bangkok – is the world’s first place designed as a sustainable ecosystem where people, wildlife and nature can live and evolve peacefully side by side.
The master plan project aims to create a sense of wonder and joy through an ingenious blend of nature, architecture, and leading-edge technology. Creating an innovative, multi-generational community that brings together the best of leisure and conservation for a healthy and happy lifestyle.
The Forestias Masterplan by MQDC.
Immersive Innovation: A Gateway to The Forestias Vision
MQDC invited VAVE Studio in collaboration with b.u.g Studio to design an ‘experience center’ inside the ‘Forest Pavilion’ designed by Foster+Partners. A place to showcase the vision and concept of the project through extraordinary immersive experiences.
The Forest Pavilion – designed by Foster+Partners.
Beyond the Showroom: Crafting a Journey to Holistic Happiness
To illustrate the relevance of a healthy and happy living environment, we have conceptualized an unconventional real estate showroom, beyond product presentation, providing a journey of “seeking for happiness”.
Though much interactive media was used, we were able to camouflage all technology with the senses of nature, offering a multi-sensory experience through human-centric interfaces.
As part of our philosophy space experience design, technology is not a destination but a tool,
that appears on-demand and unveils information only if seeking for it.
Portals to Paradise: Where Nature's Stories Unfold
The journey begins in an imaginative nature environment, peering through windows in search of reality. As you approach the space, the ‘Lobby Area’ welcomes you to a vivid content surrounding of different nature scenarios: ‘The Land of Everlasting Happiness’
The Land of Everlasting Happiness’ – the entrance area from the outside and inside, welcoming the visitor with nature scenarios.
The Search Within: A 360° Journey to Happiness' Source
The ‘Chamber of Secrets’ is an immersive 360° cinema that is exploring the secrets of happiness through an emotional narrative. It raises the question to the visitors: Where can I find happiness?
The ‘Chamber of Secrets’ – a 360° immersive theatre dedicated to the question of where to find happiness
A Sensory Awakening: Happiness Through the Five Dimensions
The ‘Field of Senses’, invites the visitors to truly discover the meaning of happiness from five dimensions – the five senses.
Unlocking mesmerizing possibilities.
Unlocking Emotions: A Symphony of Sensory Discovery
A series of multi-sensory interactive experiences focusing on sight, smell, touch, taste and sound. Through each sense, visitors can unlock a mesmerizing world of possibilities that resonate with people’s emotions.
Get into the action, feel the energy, touch, see, smell and taste the possibilities.
Into the Digital Wild: Bangkok's Living Heritage Comes Alive
At the ‘Nature Walk’ visitors will get immersed in a vast interactive forest inhabited by flowers, plants and wildlife native to Bangkok and its region.
A kinetic forest installation made of origami paper awaits the visitors.
Paper Forest Symphony: Where Art and Nature Dance Through Time
The artistic ‘Flora & Fauna’ installation is made by kinetic origami paper. Through audio-visual projections, the space is transforming into a ‘living forest’ environment. As visitors pass by, the forest changes from morning to night, letting people experience the miracles of living in harmony with nature.
While passing by the atmosphere changes through audio-visual projections from day time to night time.
Hidden Stories: A Living Gallery of The Forestias Vision
The ‘Gallery’ is showcasing ‘The Forestias’ masterplan from various perspectives.
At first sight, visitors are surrounded by a huge photo collection – at the second glance, the interactive picture frames provide multi-media content. It is sharing insights about the different residential, commercial, leisure, and conservation components of the project.
‘The Gallery’ an interactive exhibition itself of the idea behind the masterplan.
Glimpsing Tomorrow: Where Reality Meets Future Dreams
Seeking this place of happiness, the visitors are invited into the last room: ‘The Model Room’.
By using AR technology, the masterplan model and the panoramic window view above the construction site of this new lifestyle destination will be overlapped by a future scenario. For something, we can’t see but we can imagine.
From augmented reality projection to the real view over the projection site.
The Art of Being: Where Moments Become Happiness
After discovering different levels and meanings of happiness, the visitors finally find the answer: Happiness is not about collecting things, but moments that people can remember, experience and share.
This is the core meaning of the project manifesto: ‘Imagine happiness’.
Credits
Concept
VAVESTUDIO
Exhibition Design
VAVESTUDIO
b.u.g Studio
Multi-media production
VAVESTUDIO
b.u.g Studio
Architecture Pavilion
Foster + Partners Thailand
DT Design Corporation Limited
Construction Drawing
DT Design Corporation Limited
Construction
Meinhardt Thailand
