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MQDC’s ‘The Forestias’ – Thailand’s largest property development project located in Bangkok – is the world’s first place designed as a sustainable ecosystem where people, wildlife and nature can live and evolve peacefully side by side.
The master plan project aims to create a sense of wonder and joy through an ingenious blend of nature, architecture, and leading-edge technology. Creating an innovative, multi-generational community that brings together the best of leisure and conservation for a healthy and happy lifestyle.
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The Forestias Masterplan by MQDC.
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MQDC invited VAVE Studio in collaboration with b.u.g Studio to design an ‘experience center’ inside the ‘Forest Pavilion’ designed by Foster+Partners. A place to showcase the vision and concept of the project through extraordinary immersive experiences.
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The Forest Pavilion – designed by Foster+Partners.
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Idea
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To illustrate the relevance of a healthy and happy living environment, we have conceptualized an unconventional real estate showroom, beyond product presentation, providing a journey of “seeking for happiness”.
Though much interactive media was used, we were able to camouflage all technology with the senses of nature, offering a multi-sensory experience through human-centric interfaces.
As part of our philosophy space experience design, technology is not a destination but a tool,
that appears on-demand and unveils information only if seeking for it.
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Design
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The journey begins in an imaginative nature environment, peering through windows in search of reality. As you approach the space, the ‘Lobby Area’ welcomes you to a vivid content surrounding of different nature scenarios: ‘The Land of Everlasting Happiness’
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‘The Land of Everlasting Happiness’ – the entrance area from the outside and inside, welcoming the visitor with nature scenarios.
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The ‘Chamber of Secrets’ is an immersive 360° cinema that is exploring the secrets of happiness through an emotional narrative. It raises the question to the visitors: Where can I find happiness?
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The ‘Chamber of Secrets’ – a 360° immersive theatre dedicated to the question of where to find happiness
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The ‘Field of Senses’, invites the visitors to truly discover the meaning of happiness from five dimensions – the five senses.
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The ‘Field of Senses’ a multi-sensory experience area offering interaction with all senses.
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Unlocking mesmerizing possibilities.
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A series of multi-sensory interactive experiences focusing on sight, smell, touch, taste and sound. Through each sense, visitors can unlock a mesmerizing world of possibilities that resonate with people’s emotions.
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Get into the action, feel the energy, touch, see, smell and taste the possibilities.
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At the ‘Nature Walk’ visitors will get immersed in a vast interactive forest inhabited by flowers, plants and wildlife native to Bangkok and its region.
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A kinetic forest installation made of origami paper awaits the visitors.
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The artistic ‘Flora & Fauna’ installation is made by kinetic origami paper. Through audio-visual projections, the space is transforming into a ‘living forest’ environment. As visitors pass by, the forest changes from morning to night, letting people experience the miracles of living in harmony with nature.
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While passing by the atmosphere changes through audio-visual projections from day time to night time.
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The ‘Gallery’ is showcasing ‘The Forestias’ masterplan from various perspectives.
At first sight, visitors are surrounded by a huge photo collection – at the second glance, the interactive picture frames provide multi-media content. It is sharing insights about the different residential, commercial, leisure, and conservation components of the project.
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‘The Gallery’ an interactive exhibition itself of the idea behind the masterplan.
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Seeking this place of happiness, the visitors are invited into the last room: ‘The Model Room’.
By using AR technology, the masterplan model and the panoramic window view above the construction site of this new lifestyle destination will be overlapped by a future scenario. For something, we can’t see but we can imagine.
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From augmented reality projection to the real view over the projection site.
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After discovering different levels and meanings of happiness, the visitors finally find the answer: Happiness is not about collecting things, but moments that people can remember, experience and share.
This is the core meaning of the project manifesto: ‘Imagine happiness’.
