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VAVE designed for Porsche, at the VW Group Forum Drive in Berlin, the three-month temporary exhibition „Fascination Sports Cars – The Future of Performance“.
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An interactive tour guides visitors through today to tomorrow along a trail of tradition and the future allowing each person to experience the „Fascination Sports Cars“ first hand.
The dynamic design and architecture shows the „Forward thinking of Porsche“ on both a technological and emotional level.
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Seven selected Porsche show cars: ranging from the Porsche 550 Spyder to the official release of the 718 Boxster in Germany, were featured at the brand exhibition. Each car is set on a single pedestal shaped in the form of an arrow. A simple, but clear message: „The only direction is forward“.
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Large light rays beaming down from the ceiling evoke feelings of the speed, progress that represents the forward-looking orientation of the Porsche brand.
Visitors experience the Porsche Vision “The Future of Performance” at seven interactive exhibitions. A personalized performance card guides the public through the exhibition.
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Visitor can also, through direct interaction with the brand, learn more about the technologies of tomorrow or configure and identify with his/her own personal Porsche sports car at the „Inspiration Table”.
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